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When life works better, business works better

Vitae is one of New Zealand’s most experienced national providers of workplace wellbeing and EAP services.

We offer a broad range of supports to empower employees and managers facing challenges at work or home. Following our kaupapa, we ensure that these services are safe, clinically sound and culturally inclusive.

Meet the Vitae board and senior leaders

The Vitae difference

Values

As a not-for-profit provider, Vitae takes a values-based approach to workplace wellbeing.

Responsive

A practitioner-led team offering timely support from counsellors, psychologists, supervisors, Rongoā practitioners, critical incident responders, advisors and more.

Flexible

A wide range of tailored and packaged services designed to suit the unique needs and culture of each organisation.

Choice

We tailor our wellbeing solutions to fit each organisation, and give clients an opportunity to choose their practitioner.

Expert

Our wellbeing specialists are experienced, highly qualified and provide best-practice support.

Personal touch

We ensure that your staff will always be able to speak to a real person.

Our vision – Moemoeā

People realising their potential and engaging in healthy relationships at work, home and communities across Aotearoa New Zealand.

Our mission and role – Whakatahanga

Working in partnership to build wellbeing in people’s workplaces, family/whānau and communities.

Our values

  • Respect
  • Integrity
  • Responsiveness
  • Diversity and inclusion
  • Empowerment
  • Compassion

Our history

Leveraging a 60+ year history of supporting staff and organisational wellbeing, Vitae continues to lead with innovative, effective workplace wellbeing and employee assistance services.

1965

Early work at Manapouri

Vitae’s story began in 1965 during the Manapouri Power Project, when support was first offered to workers by Reverand Owen Kitchingman.

1965
1969 – 1970

Development of ITIM

The work started by Rev. Kitchingman later grew into the Inter‑church Trade & Industry Mission (ITIM), starting in 1969 in Christchurch and 1970 in Auckland and Wellington, with 5 regional ITIM centres.

1969 – 1970
1993 – 1997

Trading as Workplace Support

Centres commenced as Workplace Support – Auckland, Hamilton, Wellington, Canterbury/Westland and Southern. In 1997, Workplace Support Wellington changed to Workplace Support Central.

1993 – 1997
1998 – 1999

New services

1998: Counselling was initiated in 1996 and well established by 1998.
1999: Trauma services to respond to critical incidents were initiated in 1998 and actioned in 1999.

1998 – 1999
2004

Workplace Support Central rebrand

Workplace Support Central rebranded as Seed in October.

2004
2006

Partnership with Converge

Seed entered/signed MOU with Converge Australia and commenced providing services to their NZ customers in October.

2006
2008 – 2010

Centre mergers

2008: Workplace Support Northern and Workplace Support Waikato combine to form ITIM North Island – T/A Workplace Support North Island in August.

2010: 1 July, Seed and Workplace Support North Island merged under the ITIM North Island entity.

2008 – 2010
2011

Vitae brand is born

Seed and Workplace Support North Island merged to provide nationwide coverage for our combined clients. The brand of Vitae, providing a unified trading name, was launched in April 2011.

2011
2017

Vitae app

The Vitae app is launched for iOS and Android.

2017
2021

Remote service options

April 2021, services offered using web browser technology.

2021
2022 – 2026

New services

2022: Couples counselling
2024: Rongoā Māori
2025: Menopause support
2026: Neurodiversity coaching (for individuals and managers), Well Man – Men’s health service

2022 – 2026